Why Target Home Movers?
- Home movers spend more on their home in the first six months after they move in, than they do over the following six years. They will also replace the majority of their household products during the move.
- Via our welcome boxes, we connect your brand with home movers on the day they move in, just as the they’re making decisions on the first purchases for their new home
- Campaigns are measured via our monthly home mover surveys, providing customer insight into product trial, offer redemptions and purchase intent
- Our research tells us that on average over 90% of our sample products are used by the decision maker in the new home, and up to 95% have either re-purchased or plan to re-purchase within the next month
- We also know that home move is a stressful time, particularly financially, and so movers are very receptive to offers that can help them save money. Across a broad range of categories we see industry-leading response rates driven by the accurate and timely targeting of a ABC1 high value audience, in combination with a uniquely engaging proposition that drives a 100% open rate – who isn’t going to open a welcome hamper!
How it works
Getting Involved
Companies wanting to drive brand awareness or encourage trial and repeat purchase can get involved in the following ways:
- Provide product samples for the box
- Add an offer to the box
- Add a branded item to the box, e.g. tape measure, torch, radiator key, checklist
Measuring Success
We run an independent monthly survey, with an average response rate of 21%, asking for feedback on the box and its contents. This provides us with a powerful insight into movers’ future purchasing intentions, and allows us to measure the success of a particular sampling campaign or home mover offer.
Generating Social Media
Movers love to share photos of their Home Move Box and its contents, so adding a product or offer to the box is a great way to drive coverage of your brand on social media and increase brand awareness.
Fabulous consumer feedback from the research
The Home Move Box is a fantastic concept that brings brands together to provide a delightful - and useful! - surprise experience to a consumer, on what is normally a very stressful day moving into their new home. We get fabulous consumer feedback from the research as well as spontaneously from the recipients on social media; and I have no doubt that being in Home Move Box has introduced our delicious Bahlsen biscuits to many new people.
A platform to engage and inspire new customers
Home Move Box is a very low cost sampling route with huge reach, allowing us to directly target potential customers easily, getting product into their hands at the perfect time to create lifelong Zoflora users. This is definitely our largest annual sampling activity and the results speak from themselves. Using Home Move Box to sample our products has given us a platform to engage and inspire new customers, and I would highly recommend it to any Brand Managers looking to encourage product trial.
Outperformed all other aquisition channels
Over the last four years the Home Move Box has consistently outperformed all other acquisition channels, exceeding average response rates, basket size and new to brand metrics.
A low cost sampling approach
A low cost sampling approach, with scale & robust results. They are very flexible and accommodating to meet our needs for the brand. Moved incredibly quickly in securing trial & proving results. I would definitely recommend the Home Move Box – one of the lowest cost means of sampling I’ve ever come across, with a very professional & reactive team that really understand brands.