Increase Online Reviews with a Branded Home Move Welcome Box
Discover the value of online reviews and how to take an integrated approach to review generation.
Importance of Online Reviews in the Estate Agent Sector
The estate agency market is fiercely competitive, with many agents offering similar services, fees, and local expertise. In this crowded environment, reputation, trust, and credibility are the true differentiators. Online reviews, particularly 5-star Google reviews play a critical role in influencing client choice.
Most sellers and landlords research estate agents online before making contact, and strong reviews provide immediate social proof that reassures them they are making the right decision. High ratings also improve visibility in Google search results, helping agencies stand out locally. Ultimately, consistent 5-star reviews build trust, win instructions, and give estate agents a clear competitive advantage. (1)
The Value of an Online Review
Online reviews deliver both monetary and strategic value. A genuine 5-star Google review is not just feedback – it is a long-term revenue asset. In the UK, a single high-quality review can conservatively be worth between £800 and £2,500+ over its lifetime.
Firstly, reviews increase online visibility. A strong volume of positive reviews improves Google Local Pack rankings, driving more profile views and inbound enquiries. This organic exposure reduces reliance on paid portal leads and lowers customer acquisition costs. (2)
Secondly, reviews boost conversion rates. Over 80% of sellers and landlords read reviews before choosing an agent, and profiles rated between 4.8 and 5.0 stars consistently secure more instructions by reducing uncertainty at the decision-making stage. (3)
Finally, reviews create a compounding revenue effect. A one-star increase in average rating is linked to a 5–9% revenue uplift over time. One review supports every future enquiry, not just a single transaction. (4)
An Integrated Approach to Driving Online Reviews
The most successful estate agents adopt an integrated approach to review generation, embedding review requests across both digital and print marketing touchpoints.
Automated follow-up emails and SMS messages after viewings or completions capture feedback while the experience is still fresh. Website banners and social media posts reinforce the importance of reviews and link directly to review platforms. Offline, QR codes can be added to brochures, valuation packs, window displays, handover materials and home move welcome boxes.
Consistently asking at the right moments and making the process effortless drives higher volumes of authentic, high-quality reviews. (5)
Delight Customers and Increase Reviews with your agency’s uniquely Branded Home Move Welcome Box
A branded Home Move Welcome Box is a powerful handover or thank-you gift that can enhance the client experience while driving online reviews. Presented at completion, it creates a memorable final touchpoint at a highly emotional moment. Home Move Box work with you to design your agency’s branded box, featuring a QR code linking directly to your online review page, helping to removing friction, making the customer review process quick and effortless. This combination of thoughtful gifting and digital engagement turns client satisfaction into measurable online reputation growth.
Over time, embedded into an integrated marketing approach, branded home mover welcome boxes help increase review volume, improve local SEO visibility, and build trust with future sellers and landlords. (6)
At Home Move Box, we specialise in premium handover and thank-you gifts for estate agents, property professionals and organisations who connect daily with Home Movers, helping you to leave a lasting impression long after the keys are handed over. Proudly awarded EA Masters Gold – Best Medium Supplier 2025, we offer a range of branded home mover boxes to suit your budget, while delivering outstanding value for money.
To find out how we can create your agency’s very own branded Home Move Box, Start a Conversation Here
Sources
1. BrightLocal: Local Consumer Review Survey
2. Google: How Local Search Ranking Works
3. BrightLocal: Local Consumer Review Survey
4. Harvard Business School: The Impact of Online Reviews on Business Performance
5. Podium: State of Online Reviews
6. PwC: Customer Experience Survey
About: Home Move Box
For over 15 years, Home Move Box has been connecting leading retailers, brands and property professionals with home movers, establishing itself as the UK’s leading in-home marketing channel. Home Move Box offers a range of premium and branded welcome boxes designed to enhance the service and home mover handover experience. Welcome boxes ‘surprise and delight’ on moving day, containing treats and exclusive offers from leading UK Retailers enabling Home Movers to save hundreds during an expensive life moment.
