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Home Mover Marketing

Home movers spend more in the six months after they move than they do in the following five years – making them a significant, high-value audience for retail brands.

When you add your marketing collateral to our welcome boxes, we’ll connect you with over 50,000 home movers every month to drive brand awareness and new customer acquisition.

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Delivered just as the spending begins

Our welcome boxes are given to home movers on the day they move in, when they typically have a long shopping list of items they need to buy to get up and running in their new home.

This creates a one-off opportunity for retail brands to connect with this audience to drive awareness and new customer acquisition with an exclusive marketing offer.

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A unique audience every month

As home movers only receive a welcome box on moving day, when you add an offer to our boxes you can guarantee that you’re reaching a unique audience every month.

And with 100% of movers opening their welcome box, you can also be confident that your brand will have high visibility amongst key decision makers.

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Increase your reach with our Home Move Club

When you add your marketing offer to our welcome boxes, we’ll also feature you in our email marketing campaigns to our extensive database of Home Move Club members.

And we’ll add it to our Home Move Club app, where Home Move Club members go to receive more discounts and offers in the months after they move.

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How it works

It’s quick and easy to get your marketing campaign up and running with us.


Talk to us

Tell us about the offer you want to include and the volume of home movers you’re looking to target.


Add your marketing collateral

We’ll add your marketing collateral to our welcome boxes and distribute them to our network of estate agents and house builders to hand to home movers.


Boost your reach

We’ll boost your campaign reach by featuring your offer in our Home Move Club email campaigns and on our Home Move Club app.

Estate Agents 2What Home Movers are saying…

The discount codes were amazing

“I loved it! I was not expecting such a lovely moving in gift. It had such good essentials inside as well as treats and the discount codes were amazing.”

We’ll definitely be using them

“So much stuff inside! Great to have discount codes and vouchers as moving house is already an expensive thing to do. We’ll definitely be using them.”

Great to receive some discounts

“It was lovely to receive our Home Move Box. It’s great to receive some discounts for places we’re definitely going to shop!”

A lovely surprise

“It was such a lovely surprise to receive to welcome us to our new home, especially as we are first time buyers. The discounts are a great help.”

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Join an impressive group of retail brands

We worked with some of the UK’s leading retail brands, so you’ll be in good company.

If you’re looking for a unique home mover marketing channel, get in touch.

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4.9 / 272 Reviews

Take a look at some case studies.

View all Case Studies
View all Case Studies

Frequently Asked Questions

We include a wide range of retail offers in our welcome boxes, from electrical and furniture offers, to home accessories and DIY discounts.

We try to make sure that all offers are relevant to a home move audience so our brand partners can get the maximum ROI from their campaigns.

When you include a marketing offer in our welcome boxes, we’ll also add your offer to our Home Move Club app and send details of your offer to our database of over 30,000 home movers.

We run an ongoing home mover survey where we ask home movers what they’re planning to buy over the next year. This provides us with some strong insights into home mover buying behaviour and highlights the key categories they’re looking to purchase from and when.

If you’d like to find out more about our home mover insights, contact us here.

If you’d like to add a marketing offer to our welcome boxes, we’d love to help. Contact us here, email us at or call us on 0203 260 0192 and we’ll get back to you as soon as possible.